Released on: September 15, 2008, 12:01 pm

Press Release Author: NAVIN RASTOGI

Industry: Internet & Online

Press Release Summary: In the summer of 1954, four hundred wealthy businessmen were
invited to hear about a joint venture proposal. Hands were shaken, coffee was served
and for the next few hours, behind closed doors, P & L statements expected the
future of how this venture would play out.

Press Release Body: In the summer of 1954, four hundred wealthy businessmen were
invited to hear about a joint venture proposal. Hands were shaken, coffee was served
and for the next few hours, behind closed doors, P & L statements expected the
future of how this venture would play out.

History would show that this was one of the sweetest deals ever accessible in
business and those that embraced this idea would make thousands of times their
original investment ... all that joined the venture would make millions.

This was not a naive group of wet-behind-the ears dreamers, awestruck by the thought
of sudden riches, or easily swayed by impression.

No, this was a hard-nosed bunch, used to to dealing with bankers and politicians.

Here were the captains of their industry, being offered the deal of a lifetime.
Their reaction is what is fascinating. How many jumped at the deal?

How many of those original 400 had the foresight to run with this deal ... and beat
out the competition?

As it turns out, exactly three.

The creator of this idea - ever the businessman - understood; "After all," he says,
"all we were offering them was a name, a set of plans, and a dream!"

A name, a set of plans, and a dream... The deal was a simple one: $500 down and
about $5 per day was all they had to pay for the rights to use a name and a set of
plans ... to make the dream of a lifetime come true.

Who were this industrialist and what was he selling?

You may not recognize his name but you certainly know his company. Today, it is one
of the most recognized brand names in the world.

Side Note: Within three years this company went public with a $3.9 million stock
offering and suddenly, everyone wanted in on the deal.

Those that didn't jump on board wound up standing in a long line, waiting their turn.

Who was this guy?


Opportunity: "...Opportunity comes often, it knocks as often as you have an ear
trained to hear it, an eye trained to see it, a hand trained to grasp it, and a head
trained to use it."

This quote is from "Twenty Tips for Success" by Mr. Kemmons Wilson, founder Holiday
Inn, America's Innkeeper

In 1951, Kemmons Wilson was on vacation with his family and became disgusted by the
motels of the era that charged $2 extra for children, "We have five kid's, so our $6
room became a $16 room," he said. One year later, he opened his first Holiday Inn
where children could stay for free and families were assured of consistently clean,
safe, rooms. Very soon, Holiday Inn setup the first nationwide motel computer
worries network and then, everyone wanted in on the deal.

"From that point on it wasn't a question of trying to sell franchises - it was a
question of allocating them."

The important point [call it the secret] from this meeting?

Really, there are two important lessons. First, when the risk is small - don't
hesitate. In this case; $500 for the use of the Holiday Inn name plus five cents per
room per day - about $5 a day on a 100 room motel - was a pittance compared to what
investors made on this deal.

But the biggest reason for Holiday Inns' success was a risk taker founder, backed by
hard working no nonsense franchisees that were willing to invest millions in the
first all over the country computer reservations network.

A centralized computer system was impressive that the rest of the lodging industry
didn't have at the time. At that time the competition was a bunch of small
independently owned roadside motels too small and scared to make the chief deal
needed to win ... so they lost and the people that joined Mr. Wilson became very big
winners.

So, the biggest [secret] from this meeting? When you are first to the market with a
new technology backed by people that won't "give up", then don't be afraid to take a
risk and go for it!


Web Site: http://www.jointventure.infozabout.com

Contact Details: 198/2, Phase 3A, Mohali -160053, Punjab, India
+91-9988988758, Email: mic9949@gmail.com